Who does AI recommend?
Not the best expert — the one it understands.
In 2026, people increasingly ask AI who can help and where to find them. Expertise needs to be discoverable, understandable and recommendable in AI-mediated search.
“The game changed. AI doesn't automatically find the best expert. It recommends what it can understand.”
MARKKU TAURIAINEN
50 Years of Sales Mind — Now with AI
I have lived through multiple shifts. One thing has never changed: Unclear thinking leads to bad decisions.
Business doesn't fail because of lack of competence. It fails because the right skills are aimed at the wrong problem. AI doesn't change this. It just reveals it faster.
Today, companies are not looking for more options. They are looking for certainty about who delivers results.
- Clarity before action
- Experience, not theory
- One concrete next step
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I write weekly about how AI changes visibility, how competence becomes business — and how to stay in the game. If you want to clarify your own direction — join in.