4 August 2026 · Markku Tauriainen
Artificial intelligence is often presented as a tool for young people, technical pioneers, and a new generation of professionals. In reality, its greatest value may emerge elsewhere: among people who have accumulated decades of experience, judgment, and tacit knowledge. AI does not make experience obsolete. It can make experience more visible, more reusable, and more valuable than ever before
Last week, I happened to discover a Singaporean guitarist whose YouTube channel is called Jon Is Just Too Loud. At first, I thought I had simply found another highly skilled musician. After watching a few videos, I realised that the real story was not only about guitar playing. It was about what happens when more than 40 years of professional expertise meets a new tool.
Jonathan Koh has worked as a professional musician in Singapore for more than 40 years, including as a session guitarist, producer, composer, and songwriter.
He now creates songs with Suno, but not because he has forgotten how to write music himself. His use of AI is compelling precisely because it is guided by decades of understanding about music, emotion, timing, and expression.
The discussion about AI often becomes trapped in one question: will it take people’s jobs?
A more interesting question is what happens when AI is placed in the hands of someone with 40 years of professional experience.
In Jonathan’s music, Suno may help shape the song, but the guitar tells the story. The vibrato, phrasing, restraint, and emotion do not come from a single prompt. They come from a lifetime spent inside the craft.
AI does not make someone an expert. It amplifies the expert that person already is.
When someone has limited experience, there is less original judgment for AI to strengthen.
When the person brings 30 or 40 years of observations, decisions, mistakes, and learned distinctions, AI can help activate a much larger share of their real capability.
An experienced entrepreneur can often recognise a promising customer within minutes, notice a risk before it becomes a problem, and sense which proposal is likely to work.
They may not always be able to explain immediately how they reached that conclusion, because the judgment was formed through thousands of situations and small observations.
This is tacit knowledge, and AI can become an unusually valuable tool for bringing it into visible and reusable form.
Many people still assume that AI belongs primarily to the young. That assumption treats speed of adoption as more important than the quality of thought being brought to the tool.
The technical basics can be learned relatively quickly. Judgment, situational awareness, and deep professional understanding cannot be downloaded into a person overnight.
AI can generate an enormous number of ideas, alternatives, and answers in seconds, but volume alone does not create value.
The experienced professional has an advantage because they can recognise what is useful, what is irrelevant, and what may lead in the wrong direction. AI expands the field of possibilities. Experience determines which possibilities deserve attention.
A company’s most important competitive advantage is not access to AI, because competitors have access to similar tools.
The real advantage is its Domain Brain: the understanding of customers, markets, risks, decisions, and proven approaches accumulated by the entrepreneur and the organisation over many years.
When this intelligence is connected with AI, the result is no longer a generic chatbot. It becomes intelligence grounded in the company’s own reality.
When I build Helios OS, my goal is not to create a system that knows more than the entrepreneur. The goal is to help entrepreneurs use their own life experience more effectively, consistently, and across more situations.
The value does not come from transferring human judgment to a machine. It comes from making decades of accumulated understanding an active part of the company’s daily decision-making, communication, and development.
You can read more about what I am building and why at heliosangelos.com/info.
The most interesting thing about Jonathan Koh’s work is that his own voice does not disappear beneath the material created with AI. He does not begin to sound like Suno. Suno begins to sound more like Jonathan Koh.
At its best, AI does not change who you are. It helps your perspective, style, and experience become clearer, stronger, and more recognisable.
If you are an entrepreneur over 50 and believe that the AI train has already left the station, you may be looking at the situation from the wrong direction.
This may be the first moment in history when the experience accumulated across an entire career and lifetime can be activated continuously in support of decisions, communication, and business development.
The more life experience you have, the more knowledge and judgment AI may be able to amplify. Experience is not a disadvantage in the AI era. It may become one of your greatest competitive advantages.